Google has announced plans to remove airless tire ads from its search results.
The search giant has reportedly implemented a system in the near future to help it better understand how it will impact the web.
Google said that, in the coming weeks, it plans to eliminate advertisements for airless tyres and replace them with ads for cheaper versions.
Google will only include airless tyre ads in searches for “wheel tires” or “tire repair”.
The company is expected to roll out the changes over the next few weeks, Google said in a blog post.
“As we’ve seen over the last year, airless, air-absorbing tires are one of the most popular search terms in the US and worldwide,” the blog post reads.
“Airless tires make up a significant portion of the search volume for consumer goods.
For this reason, we expect to see significant demand for these products in search results, as well as from advertisers.”
Google said it will continue to remove ads for air-resistant tires in its search rankings, but will be targeting these ads in its ad-buying system.
Google previously rolled out an ad-buy system for its search ads, which the company said was designed to ensure ads were placed in the most efficient and relevant ways for users.
Google also announced that it was considering ways to further reduce the amount of advertising it generates through Google Play.
The company said it plans on making the ads more transparent by removing links from the top of Google Play’s mobile app.
Google has been battling the advertising business for some time.
In December, the company announced it was planning to phase out ad-blocking software and remove ads from all of its search products.
The move came after it announced its intention to pay Google for displaying adverts on the search results pages of the site.